The first Campus for aspiring entrepreneurs in the Apennines

Traditional tradecrafts and know-how, made contemporary through cultural innovation and conscious action in the territory to make the absolute most of its resources - these are the keys to sustainable development in the Apennine areas. To bring long-abandoned lands back to life and produce goods and opportunities, you need to envision new solutions and therefore to start from the ideas of young people, in the prospects of setting up a dialogue between past and present that can be turned into forward-thinking projects for the future. This is the mission of the ReStartApp project: the first residential Campus for young aspiring entrepreneurs in the Apennines.



What is Restartapp?

ReStartApp is a temporary business incubator to revive the economy in the Apennines. An intensive, residential, free-of-charge programme held in selected districts in the Italian Apennines that hosts ideas for rural development - to produce in the Apennines, of course.

Who is it for?

ReStartApp is for young, under 35-year olds with ideas for original and sustainable business incubators and start-ups - in the traditional production fields of the Apennines - farming, animal breeding, cultural tourism, environmental and territorial protection and care, through to tradecrafts and design.

The partners

Aware of the strategic importance of the themes explored to assure sustainable development for the future of our country, and with the goal of making sure the project is scientifically valid and complete, we have built up a network around ReStartApp with other significant undertakings, public and private institutions and enterprises that share our same commitment.

ReStartApp partners: Fondazione Symbola (foundation for Italian quality), Università della Montagna (university promoting studies of the mountains), Associazione Italiana Alberghi Diffusi (Italian Association of multi-building hotels), CIMA Research Foundation (environmental monitoring), Unione Nazionale Comuni Comunità Enti Montani (Italian national union of mountain towns and communities), Federbim (Italian national consortia of mountain catchment basins), Federforeste (Italian federation of forest communities), Aboca S.p.A. and Altromercato Soc. Coop. The project is also sponsored by Banca CR Firenze, Banca Credito Cooperativo Anghiari e Stia, the Ministry of the Environment and Protection of Land and Sea, the Municipality of Sansepolcro (AR) and the Municipality of Città di Castello (PG).


Instructive approach

The training programme involves classroom activities, business creation and development workshops, internships, successful case histories and studies, field trips to production enterprises and districts in the Apennines with significant and virtuous revival models that they have tried out and developed.

  1. Workshop: business coaching and co-working
    The learning area focusing on business creation entails a targeted business coaching action involving professionals and consultants from a range of areas (strategic consultants, accountants, legal advisers and business coaches and mentors).
    The goals of the Workshop: to develop business ideas in technical, economic, administrative and legal terms etc.; to perform an initial assessment of the feasibility and economic sustainability of each business idea; to come up with a long-term business plan. At the end of the Campus, long-distance consulting is provided for the final preparation of the business plan.
  2. Learning mentorship and tuition
    The Learning area features a more traditional approach to training, involving experts, professors and professionals from mountain and country economic sectors.
    The aim is to provide the basics of the economy and of the production techniques in the economic sectors of the mountain and country areas, offering targeted training focusing on the areas and sectors of reference of the business ideas on the Campus.
  3. Internship: side-by-side placement with local production enterprises
    As part of the Internship training area, Campus participants work with some of the production enterprises pertaining to their business idea, to get a hands-on, close-up experience of the daily work and management of a rural and mountain company.
  4. Experience: study trips and successful case histories
    The training area focusing on experience has a more motivational and inspirational value: a range of testimonials will talk about their personal, business or start-up experience in mountain and country areas in order to share their experiences and get across their know-how by engaging and stimulating participants. These will involve classroom lessons as well as study trips to Apennine communities that stand out because of the redevelopment model originated and pursued by the residents.

Throughout the training period, participants will therefore have the possibility of learning:

  • theories and techniques for business planning and for starting-up and running a rural or mountain business;
  • management techniques of rural and mountain production processes;
  • macro and micro economic trends;
  • traditional and digital marketing theories and tools;
  • techniques and tools to raise loans, grants and financial benefits to run their business after start-up;
  • virtuous experiences and success stories in the field of business and growing the territory;
  • experiences of living and working in the country and in the mountains.

    Find out more here: